Automation promises time savings, but in e-commerce it often turns out differently. In this blog you will read about the 5 biggest pitfalls and how to avoid them with a smart ERP approach such as Business Central.
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05 juni 2025
Business Central process automation with Micro Apps.
The 5 biggest pitfalls in eCommerce automation (and how to avoid them).
E-commerce is growing rapidly. But where you used to need a webshop, an Excel and a warehouse employee, the requirements have changed completely in 2025. Multiple sales channels, real-time inventory management, lightning-fast order processing and a flawless return flow - it's a lot. It is therefore logical that more and more e-commerce companies want to automate their processes.
But beware: automation is not a goal in itself. Those who link and speed up thoughtlessly sometimes mainly automate ... their own mistakes.
In this blog we take you through the five most common pitfalls when automating e-commerce processes - and how to avoid them with the right approach and tooling.
1. ❌ Automating without structure.
The biggest mistake? Getting straight to work with tools and links without first looking closely at your process. If you automate a messy process, it will remain a mess - only faster.
🛠️ Solution: map your processes first. Where are the bottlenecks? Which steps are redundant? With Business Central as your central ERP solution, you lay a solid foundation on which to build.
2. ❌ Working with separate systems that don't talk to each other.
An online store on Shopify, orders through bol.com, returns in Excel and accounting in a separate system? That sounds like a recipe for error. Yet we see this often.
🛠️ Solution: choose a platform that connects your sales channels, logistics and administration. Business Central is ideally suited for this. Especially in combination with specialized Micro Apps such as the new native bol.com link.
3. ❌ Relying on manual work "just to be sure."
It sounds logical: "Just double-checking in bol.com that the order came in correctly." But if you're doing this 100 times a week, you're not only wasting time - you're also reducing the scalability of your business.
🛠️ Solution: automate what is error-prone. Think about automatically importing orders, synchronizing inventory and sending track & trace. The new bol.com Micro App will soon make this possible, directly from Business Central.
4. ❌ No real-time visibility into inventory and margins.
E-commerce runs on speed. But if your inventory status or margin doesn't add up until days later, you're behind the times. You make bad decisions, lose customers and miss sales opportunities.
🛠️ Solution: use an ERP system that tracks everything in real time. In Business Central, you can see exactly what you still have in stock, what's on the way and what you're earning per channel or product.
5. ❌ Linking with middlemen without grip or transparency.
E-commerce runs on speed. But if your inventory status or margin doesn't add up until days later, you're behind the times. You make bad decisions, lose customers and miss sales opportunities.
🛠️ Solution: use an ERP system that tracks everything in real time. In Business Central, you can see exactly what you still have in stock, what's on the way and what you're earning per channel or product.
🎯 Business Central + Micro Apps = eCommerce without limits!
With a Business Central eCommerce integration, you lay the foundation for scalable growth. But by adding Micro Apps, you work smarter, faster and error-free. From product information to payments to logistics to subscriptions, every link in your process benefits.
👉 Want to know more about the ultimate eCommerce integration 📘 Then download our free whitepaper: "How Business Central and Micro Apps automate your eCommerce processes - from webshop to back office."
➡️ [Download the whitepaper here] - Only available in Dutch
Selling smarter starts with better automation.
The bol.com Micro App is currently in development, want to be the first to know when it's live?
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At Micro Apps, we specialize in add-ons that simplify your processes and increase your efficiency within Microsoft Dynamics 365 Business Central.
Our apps are affordable, scalable, and user-friendly. Additionally, you can try them for free for two weeks to experience the benefits yourself.
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